Looking at the PSKreporter maps, most Vara stations are still strongly focussing on the 20m HF band.

Sure, 20m is a good band but hey, there is good propagation on higher bands too. Often, the optimum band is not 20m.
I have very nearly daily contact to US stations on 10m with good signals.
Check out
select your QTH (callsign prefix) area and the DX (callsign prefix) location of interest and hit the "Band by band" option (green keys below map). It takes a moment and you get this:

Lot's of scope on the higher bands. Just get the timing right and it works. I dwell on 10m daily from about 22:00 Z to 04:00Z usually. Then often 15m and 17m.
Go higher !
73
Dieter, VK3FFB
Today my station will again for a while on 30m (25th Feb). Let´s see....